Old-World Menswear at Millennial Speed

Shirtmaker Bellucci Napoli introduces a 24-hour service for made-to-measure shirts

THEY SAY THAT GOOD things come to those who wait. But Italian shirtmaker Bellucci Napoli is saying otherwise, with a new express service that gets you into a made-to-measure shirt in just 24 hours.

Despite the 21st-century turnaround time, the experience has an old-world feel. When you visit the midtown Manhattan flagship, expect Champagne, Ossetra caviar and, probably, some hearty back-and-forth with the shop’s dapper and amiable owner, Nedo Bellucci, before master shirtmaker Simone Olibet pulls out his measuring tape.


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Its made-to-measure shirts can now be crafted in one day, starting at $675. ILLUSTRATION: F. MARTIN RAMIN FOR THE WALL STREET JOURNAL, STYLING BY ANNE CARDENAS

Apart from the precut pattern—this isn’t full bespoke—it’s a personalized experience. The customer chooses from about 20 fabrics, all of them from Italian mills with thread counts of at least 170; more than a dozen collar styles; and, for the final touch, mother-of-pearl buttons plus thread in a handful of color options.

The service is a boon to the businessman who’s only in the city for a few days; any customer who’s not in a rush is free to stay and watch Mr. Olibet in action on his shirt. “Besides the shopping, it’s the experience,” Mr. Bellucci said. “You learn that making a shirt is not like making a pizza.” The entire construction happens on-site, much of it by hand.

Starting at $675, the 24-hour service costs $200 more than the usual seven-day one. If that sounds expensive, consider that you’re almost getting two shirts in one: The shop keeps an extra collar and set of cuffs on file for you, washing them on a regular basis so that they can be subbed in at any time.