FORBES:Nedo Bellucci Resurrects, Reforms and Remodels The Sport Coats


Despite the fact that modern day technology has blessed us with the ability to accomplish so much in such a small-form factor, it has also forsaken us with a super-toxic relationship of co-dependence in the sense that we are now required to carry around several personal gadgets and items with us as a requirement of our day-to-day lives.

I trust that most men understand my plight: wallet in one pocket, cell phone in the other and zero space for anything else. If one were to use the pockets given to them through their jacket, they run the eventual cost of disrupting the silhouette of their jacket, which causes us to appear disproportionate and lopsided. Recently, while visiting menswear bespoke designer and FIT professor, Nedo Bellucci, I was graced by the presentation which ushered in the answer to all of our small item storage needs when we are out and about on our daily lives:

We had the chance to sit down with Nedo Bellucci to talk about Neapolitan tailoring, garment construction and style, as well as his revolutionary sport coat that combines function and fashion just in time for 2018. The Bellucci X Jacket

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Joseph DeAcetis: In your words, talk to us about how and why you decided to make a sport coat that holds your personal items without losing shape.

Nedo Bellucci: Our Tag Line is “Because Modern life no longer fits into just two pockets”.

I’ve designed this sport coat inspired by my beloved father, Luciano. He was a very stylish man to whom I owe my sense of style and love for fashion. He, like most of us, carried around his phone, wallet, keys, business cards, pen, glasses, cigarettes, lighter, medication and other small personal items. And like most of us, when we do not wear an overcoat or carry a bag, he found himself overstuffing his pants pockets. This was not only uncomfortable, but turned his polished look into bulky, baggy and unkempt. ​I remember my father often complaining about losing items that slid out of his pockets, or having forgotten them on a restaurant table because keeping them in his pants pockets was too cumbersome while sitting.

Joseph DeAcetis: Is this sport coat to take the place of a briefcase? How many items does it hold?

Nedo Bellucci: This revolutionary sport coat combines function and fashion by taking organizational comfort to the next level. So, yes, this sport coat definitely can take the place of a briefcase, of course, with some limitations to the size of the items. The idea is to offer a solution to the modern man who still wants to be elegant but does not like to carry a briefcase.

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BELLUCCI X is made in Naples according to the traditional Neapolitan tailoring technique. It is a deconstructed sport coat that features 10 easily accessible hidden pockets of various sizes to keep all the items separated and organized.  You know exactly where your items are located — no more need to pull everything out or go digging in your pockets.

There are pockets for small items, such as medication, flash drive, lip balm, etc.; others for mobile phone chargers, cigar cutter or passport. There is one pocket for a cellphone, and it’s large enough for the biggest cellphones on the market today. Right below that there is a separate pocket for earbuds for easy and accessible storage. There is an innovative keys pocket, which allows you to open doors without pulling out the keys from the jacket. It’s also great for attaching an employee or student ID. And there’s a pocket for business cards in order to have them ready to use, or also for subway card or money. I have even created a cigar holder pocket large enough to keep a cigar or e-cigarette safe and secure. Of course, there is a pen pocket.

There are aesthetically appealing ribbon and elastic bands for the storage of glasses and keys. Finally, to avoid one of modern life’s minor annoyances, there are convenient snappable ribbon loops to keeps earbud wires from getting tangled.

We like to say the X stands for #Xtrapockets