Description
Its made-to-measure shirts can now be crafted in one day, starting at $675. belluccinapoli.com ILLUSTRATION: F. MARTIN RAMIN FOR THE WALL STREET JOURNAL, STYLING BY ANNE CARDENAS
Apart from the precut pattern—this isn’t full bespoke—it’s a personalized experience. The customer chooses from about 20 fabrics, all of them from Italian mills with thread counts of at least 170; more than a dozen collar styles; and, for the final touch, mother-of-pearl buttons plus thread in a handful of color options.
The service is a boon to the businessman who’s only in the city for a few days; any customer who’s not in a rush is free to stay and watch Mr. Olibet in action on his shirt. “Besides the shopping, it’s the experience,” Mr. Bellucci said. “You learn that making a shirt is not like making a pizza.” The entire construction happens on-site, much of it by hand.
Starting at $675, the 24-hour service costs $200 more than the usual seven-day one. If that sounds expensive, consider that you’re almost getting two shirts in one: The shop keeps an extra collar and set of cuffs on file for you, washing them on a regular basis so that they can be subbed in at any time.
